Baidu, Inc. simply known as Baidu and incorporated on January 18, 2000, is a Chinesesearch engine for websites, audio files, and images. Baidu is a free encyclopedia and a searchable keyword-based discussion forum. Baidu was established in 2000 by co-founders,Robin Li and Eric Xu. Both of the co-founders are Chinese nationals who have studied and worked overseas before returning to China. Baidu.com Inc. is registered in the Cayman Islands. In April 2010, Baidu ranked 7th overall in Alexa's internet rankings. In December 2007, Baidu became the first Chinese company to be included in the NASDAQ-100 index.
Baidu provides an index of over 740 million web pages, 80 million images, and 10 million multimedia files. Baidu offers multi-media content including MP3 music and movies, and is the first in China to offer WAP and PDA-based mobile search.
'Baidu' was inspired by a poem written more than 800 years ago during the Song Dynasty. The poem compares the search for a retreating beauty amid chaotic glamour with the search for one's dream while confronted by life's many obstacles. '...hundreds and thousands of times, for her I searched in chaos, suddenly, I turned by chance, to where the lights were waning, and there she stood.' Baidu, whose literal meaning is hundreds of times, represents persistent search for the ideal.
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